Viewpoint Forum
The Internet has become a reliable method for data collection within
the marketing research community. At MarketVision Research our primary
focus is quality research. We recognize some of the inherent benefits
of the Internet and are committed to utilizing it as a tool to conduct
complex research in a timely and cost-efficient manner. MarketVision
is committed to leveraging the full potential of the Internet to meet
our clients' needs.
Viewpoint Forum is MarketVision's proprietary panel and Internet
platform through which all our Internet research occurs. Through
our survey development tools we consistently create and field some
of the most complex Internet research surveys in the industry. Viewpoint
Forum also provides real-time reporting and quota management.
The panel approach differs from other Internet research techniques
in that an Internet panel concerns itself with the implementation
of rules and standards for panel participation, survey completion,
response rates and continual development. Typically, Internet panels
achieve much higher response rates than other Internet research
techniques given their commitment to panel maintenance and respondent
cooperation.
The Viewpoint Forum research panel consists of participants across
the United States who agreed to complete research surveys for us
via the web. The panel consists of members recruited via multiple
methods so as to ensure broad representation. Recruitment methods
include phone, in-person, web and email. All recruitment is conducted
in accordance with CASRO rules for participation. As a result of
our commitment to maintenance, validation, and recruitment, Viewpoint
Forum achieves some of the highest recovery rates and quickest turnarounds
in the industry. Recovery rates consistently exceed 60%.
Among the many benefits of conducting research via Viewpoint Forum
is the ability for our research panelists to complete surveys when
and where it's convenient for them. In the absence of an interviewer
the panelist is free to respond as honestly as they wish, without
the pressures or biases sometimes associated with the research survey
experience. In fact, open-ended questions will often yield more
in-depth, quality results when conducted via the Internet versus
other methodologies.
At Viewpoint Forum we strive to build relationships with our respondents.
Viewpoint Forum currently collects over 100 points of profiling
information on each of our research panelists. This level of targeting
allows us the ability to survey very specific, low-incidence groups
quickly via the panel.
Through the use of our platform and tools we are able to conduct
a wide variety of studies including:
- Conjoint/Discrete Choice
- Concept Test/Concept Screening
- New Product Development
- Product Positioning/Pricing
- Usage and Attitude
- Market Segmentation
- Home Placement/Use Test
- Employee Satisfaction
- Customer Satisfaction
- Advertising Pre-testing
For additional information about Viewpoint Forum please download the
PDF or contact us by email:
-Download the PDF-
info@mv-research.com 
|
