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Traditional cross-tabulated data often fails to express the depth of information that exists in a complex research. MarketVision's Marketing Science Group has many years of experience in finding subtle relationships in data that might otherwise go unnoticed. By going beyond the standard narrative information available "at the surface," MarketVision is able to create more marketing knowledge from the same research, providing far greater value for the client's research dollar.
The Marketing Sciences Group is a part of the project team involved in research design, multivariate analysis, and presentation of findings. Our marketing scientists represent carefully chosen professionals with expertise in many different multivariate techniques, including several less common methods.
World Class Experience
Our experience with sophisticated research techniques means that we know the common mistakes, and the less common pitfalls, frequently encountered in conducting complex research studies both in the U.S. and internationally. We do not pigeon hole your specific information needs into a singular approach. Rather, we call on a wide range of tools and techniques to pick the best approach for each specific project. Our Marketing Sciences Group is particularly experienced in:
- Conjoint and Discrete Choice
- Perceptual Mapping
- Market Segmentation
- Price Sensitivity Research
- Economic Impact
For more information about MarketVision's Marketing Sciences Group, please email: info@mv-research.com
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