When using a conjoint methodology to conduct research, we are able to calculate "utilities" for each product characteristic studied. These utilities represent the values consumers place on product characteristics, and they allow us to conduct market simulations.

Our proprietary market simulation software ProductScope^SM allows our clients to quickly and easily conduct "what-if" scenarios. With this software, clients can examine the impact of increasing or decreasing the price of their product and assess the impact to their share of preference with a competitive change. ProductScope^SM also includes the ability to specify external effects, to account for such things as differences in brand awareness or distribution. It also has the capability to examine results among subgroups of the total sample.

For a demonstration of ProductScope^SM, please click on the link below:

- ProductScope^SM Demo -