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Measuring the impact of a business segment on a local, regional, national or global economy is of growing importance to emerging business categories and governmental agencies. For example, industry leaders in the Information Technology segment need to know the impact of this rapidly expanding category on employment and the GDP in the U.S. A computer manufacturer has an interest in defining the size of the global PC market. A major themed attraction is interested in learning the impact of a new adventure ride on potential revenue. These are some of the questions asked by MarketVision clients that have been answered through economic impact research. At MarketVision, we build an estimate of the impact of an industry category on an economy through primary research with targeted sample and secondary data available through industry sources and governmental agencies to estimate the size, scope and potential. We have conducted a wide variety of economic impact analyses. A recent example is the Internet IndicatorsTM Study that MarketVision conducts with its partners, the University of Texas Center for Electronic Commerce and Cunningham Communications. This biannual study is conducted for Cisco Systems. For more information on this research please go to www.internetindicators.com, and for more information on MarketVision's capabilities in Economic Impact Research, please email:
info@mv-research.com
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