Food & Beverage
Much like consumer packaged goods, food and beverage categories have gone through important change and consolidation during the past decade. Pressure to develop and market winning products in the food and beverage segments are of critical importance in today's highly competitive global economy. Thousands of new products are introduced in the market each year, and between one-third and one-half results in failure. Successful food and beverage product launches are based on a superior understanding of consumer needs, attribute evaluations, sensory analysis, pricing considerations, and purchase intent.MarketVision's Food & Beverage Experience
For more than a decade, MarketVision has designed research and conducted tens of thousands of consumer interviews for food and beverage clients in the U.S. and their subsidiaries around the world. We have designed research, executed data collection, and provided actionable analysis to assist clients with the introduction of successful products and line extensions. Through our GatewaySM Consumer Research Center at Universal Studios Florida, and at mall locations throughout North America, we have evaluated new products, identified market segments, evaluated pricing options, and measured the potential impact of cannibalization. We have extensive experience in food and beverage research, including sensory segmentation. Categories of experience include salty snacks, carbonated and non-carbonated beverages, fruit drinks, sports drinks, restaurants, fast food, confectionaries, and frozen and ready-to-serve foods. For more information on MarketVision's experience in Food & Beverage research, please email: info@mv-research.com.