Healthcare
The healthcare industry in the U.S. is growing faster than the GDP. Our healthcare industry is seen as one of the best in the world with the latest medical innovations. However, healthcare in this country is also expensive and being rocked by change and uncertainty. Fierce competition has emerged between two competing camps including payers, particularly managed care organizations, and providers, including both physicians and hospitals. Medical products manufacturers are also affected by the competitive dynamics, as are pharmaceutical companies. The Internet has made complex and detailed medical information available to consumers, who have become a powerful force in how this industry will evolve.MarketVision's Healthcare Experience
MarketVision has designed research and conducted tens of thousands of interviews with consumers, medical professionals, physicians, and health benefits managers during the past decade. From providers (hospitals and physicians) to payers (insurance companies and HMOs) to manufacturers (medical device and pharmaceuticals) our client engagements include marketing research on growth strategies, customer/patient satisfaction, new product development, brand and image research, and employee satisfaction. For more information on MarketVision's experience in Healthcare research, please email: info@mv-research.com.