Information Technology
Changed markets and increased competition are the descriptors for the software, hardware, telecommunications and e-commerce industries as we enter the 21st century. In software, innovation is creating a host of new companies and applications. Many previous generation winners have had trouble adapting to new stages in the lifecycle, but relatively new companies have become major players by absorbing adjacent categories. In hardware, demand for new, higher speed personal computers and printers has softened, while demand for new digital products such as PDAs and Internet-ready mobile phones is increasing. In telecommunications, 1996 deregulation in the U.S. sparked a market consolidation. The Internet brought a data traffic explosion and is the fastest growing communications medium of all time, reaching 50 million users in five years (compared to television which took about 12 years). Based on research conducted by MarketVision for the University of Texas at Austin and Cisco Systems, the number of people employed in Internet related jobs doubled last year to 2.5 million, and the U.S. industry also saw a 62% jump in annual worldwide revenues in one year (to nearly $524 billion in 1999).MarketVision's Information Technology Experience
During the past two years we have designed research and conducted thousands of interviews for B2B and B2C clients worldwide. We have designed studies to measure brand equity, determine future IT purchase intent, evaluate demand for new products, and determine pricing scenarios. MarketVision helps information technology and telecom clients identify market opportunities and solve business problems to achieve and sustain a competitive advantage. We have built a comprehensive set of analytical tools and approaches that achieve results in product development, brand and image research, customer satisfaction, pricing, and economic impact research. We provide innovative research design and analysis, with actionable findings tailored to our clients' specific needs. For more information on MarketVision's experience in Information Technology research, please email: info@mv-research.com.