Let MarketVision Help You Attract and Retain More Travelers

Describing the travel and tourism industry as complex, competitive, and ever changing is an understatement in today's marketplace, as consumers are faced with uncertainty and limitless travel options. People want and need to travel, but in order to motivate travelers you have to understand them behaviorally and emotionally. At MarketVision, we are experts in consumer behaviors and emotions. Thus, we can help you understand what your travelers and competitors' travelers are thinking and doing during these challenging times. A partial list of tourism issues that we can assist with are:
  • Building brand equity for better marketing positioning
  • Designing travel packages for maximum consumer appeal
  • Evaluating your advertising from a return on investment standpoint
  • Improving minority travel marketing strategies
  • Understanding customers' perceptions of performance on key drivers of choice
  • Creating pricing strategies
  • Understanding your current travelers and competitors' travelers

Why MarketVision Research?

We excel at designing and executing marketing research that clients can use to better understand their customers' behaviors and emotions. Understanding consumer behaviors and emotions make marketing research a profitable investment. We have been successful conducting research for all sizes of companies in travel and tourism and other industries for the past 20 years. At MarketVision Research, we invest heavily in understanding your issues and information needs before a project design is even considered. We will not simply take your business issue and mold it into a predetermined solution. Furthermore, we offer world-class statistical analysis through our Marketing Sciences team. All of our data collection is done in-house. We have many modes of data collection available to assist our clients in contacting whomever they need: from a propriety internet panel, to personal interviewing facilities inside Universal Studios Theme Parks, to our national telephone research center, to our state-of-the-art focus group suites, and a global network of research partners. That's why 25 out of the Fortune 100 companies are our clients.

A 20 Year History of Helping Travel and Tourism Businesses Succeed

Since our inception, travel and tourism research has been an important part of our business. Over the last 20 years, we have designed and conducted research programs for CVBs, DMOs, theme parks, attractions, associations, and hotels. The MarketVision staff of over 60 full-time research professionals has worked on hundreds of travel and tourism projects. Our success at making clients more successful allowed us to attain a coveted position as a top-50 research company in the country according to the American Marketing Association. That is why leading companies have turned to us for the last two decades. For more information contact John Packer in our Travel, Tourism and Entertainment group at (513) 985-6511 or by email at Jpacker@mv-research.com.