Lotteries & Gaming

The lottery industry worldwide generates nearly $130 billion in sales. In North America alone, the industry generates about $40 billion in annual sales, and 12 jurisdictions have annual revenues of more than $1 billion. As competition increases and sales cycles of existing games peak, lottery management is using proven business models to develop new brands, extend product lines, identify market segments, and measure in-market performance. The Internet and online gaming options further increase competition and the need for market intelligence to identify new and profitable market opportunities.

MarketVision Research Lottery Group

MVR Lottery Group has been an innovative leader in the lottery and gaming industry since the 1980's. We have conducted game development and player profiling research for more than 20 jurisdictions in the US, plus jurisdictions in the UK and Spain. We have also presented research findings and research trends at leading lottery industry conferences.

MVR Lottery Group's experience solving similar business questions for different lotteries has led to four standardized research products to aid lottery marketing decisions. These solutions use proven consumer research methods to provide actionable guidance.

  • MarketScopeSM is our market segmentation approach. Not all players are alike, and MarketScope identifies the different motivations that affect behavior. It focuses on attitudinal characteristics to provide detailed knowledge of your lottery's distinct customer subgroups. Leverage this information to guide you in game development, finding the right product mix, and in tailoring your communications to each group.

  • Feedback can help your Lottery design new games with confidence. Feedback focus groups let you hear the voice of your players in regard to game design, play style and general appeal of lottery products. This can be critical input into your design of attractive new games.

  • GameVisionSM will help you know which games are worthy of further investment. This approach can choose the winners from up to 20 proposed game concepts at a time. GameVision uses proven consumer research methods, where player preference for new games is benchmarked against other concepts as well as existing games, for which in-market performance are known.

  • MarketTrack can help you identify opportunities as they happen, not after they have passed you by. MarketTrack surveys monitor player attitudes and behaviors, and determines how effectively your advertising is promoting play. This provides information you can leverage in managing your marketing strategies.


MVR Lottery Group has designed custom research to assist lottery operators with advertising issues, sales trend analysis, game design, portfolio optimization, measurement of player and retailer satisfaction, and evaluation of marketing/communications effectiveness. For more information on MVR Lottery Group and how we can aid your lottery marketing decision process, please email: info@mv-research.com.