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Coeur d'Alene, Idaho USA - Jon Pinnell, MarketVision's President
and Bryan Orme, Vice President of Sawtooth Software were presenters
at the AMA's Advanced Research Techniques (ART) Forum in June 2005.
They presented tutorials on "Introduction to Discrete Choice
Modeling" and "Advanced Topics in Discrete Choice Modeling".
Miami, Florida USA - MarketVision employees Lisa Fridley,
Research Director and Jon Pinnell, President were presenters at
the American Association for Public Opinion Research (AAPOR) 2005
Conference held at Fountainebleau Resort in May 2005. Their presentation
was "Measurement and Scaling Methods Independent of Response
Style".
View the presentation.
Berlin, Germany - Jon Pinnell, MarketVision's President
was a presenter at the Conjoint Design & Innovations Conference
sponsored by Sawtooth Software and SKIM Software held in May 2005.
His presentation was "Design Considerations for CBC Studies".
View presentation
1.
View
presentation 2.
Indianapolis, Indiana USA - Meagan Ulrich, Research Supervisor
in Marketing Sciences, was a presenter at the Great Lakes Hospitality
and Tourism Educators Conference in April 2005. The presentation,
‘Understanding Travelers’ Preferences to Guide Product
Design: An Application of Discrete Choice for Market Segmentation,’
illustrates the value of discrete choice for product design, segmentation,
and to identify market opportunities using business travel hotel
stays as an example.
View the presentation. Atlantic City, New Jersey USA - MarketVision participated
in the 2005 New Jersey Governor's Conference on Tourism in April
2005 at the Trump Marina Hotel and Casino. Jon Pinnell spoke about
exploring the emotion and experience benefits of tourism, in addition
to functional features.
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